November 26, 2012, Autoweek
Want to have some input as the Grand-Am Rolex Sports Car Series and the American Le Mans Series--alongwith help from SME branding--search for a new name for their combined racing organization in 2014? The two companies on Tuesday announced a "Name the Future" contest whereby fans can enter their ideas and win a trip to either the Rolex 24 at Daytona or the 12 Hours of Sebring.